William Winram has been around for a while in the freediving world and over time (last six years) he has been reinventing himself and using his skill set to positively impact the ocean through education, setting up a foundation, speaking engagements, photography among others - oh and by the way he is still setting freediving world records.
Good for him - I met Will in South Africa in 2008 while freediving Aliwal Shoal - at the very start of his transformation. I have been following his adventures ever since - his projects have lead him from Mexico (tagging white sharks) to the Bahamas (tagging great hammerhead sharks). William is genuinely a nice guy and great to be around - his heart, mind, and soul are in the right place.
The Watermen Project is a NGO founded by William that is centered around "to be involved with any activity aiming at marine conservation. Our NPO therefore actively contributes to scientific and empiric research whereby the goal is to study the marine environment in order to protect and conserve it. More specifically, any activity aiming at protecting large marine species such as sharks, whales, etc. " - complete mission statement and goal. Most of the work at the moment seems to be centered around scientific expeditions / helping the scientific community tagging sharks.